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Ancillary Services
From time to time, you may need help with a specific, short term project. TCB offers expertise in the areas of project management, meeting planning and facilitation. If you are short staffed and need assistance with a one-off project, contact TCB Marketing for a proposal.
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TCB Marketing Tip 22
Be Consistent
It is important to be consistent in your advertising message and style at every point of customer contact, from business cards, to website, brochures, posters and more.
Beware of Word of Mouth Advertising
While word of mouth advertising can be helpful, unlike other marketing methods, you cannot control the information your customers share with others about your business. Add to this that people are 5 times more likely to share negative experiences than positive ones and you have a recipe for disaster if your business is relying too heavily on word of mouth advertising. |
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